Recruitment & Enrollment Team

MINUTES 


Committee
Charge

Committee Name:  Recruitment & Enrollment Team

Committee Type:  Administrative – Hybrid

Mission/Purpose:  The Recruitment and Enrollment Team (RET) supports the efforts of the College’s overall implementation and analysis of effective enrollment strategies.  Enrollment Management must be seen as an undertaking of the entire College and intertwined in all areas.

Scope of Responsibility: 

  1. Monitor recruitment activities and provide a monthly report.
  2. Implement best practices for enrollment management for community colleges.
  3. Review and recommend improvements to the College’s enrollment management (from inquiry through graduation) efforts.
  4. Assess student satisfaction and implement initiatives for improved service.
  5. Craft and deliver a thorough, full-year recruitment marketing plan to include social media messaging, text messaging, mailings, enrollment blitzes.
  6. Focus enrollment equity initiatives for non-traditional, low-income, and minority students.
  7. Identify points throughout the semester in which students cease enrollment/attendance in courses and programs and recommend plans for improvement.

Policy Responsibility:  Provide input to the Student Affairs Council when needed.

HLC Criterion: 3.D.2 and 3.D.3

Strategic Plan Responsibility: Goal 1, Objective 1, Strategies A,B,C,D; Goal 1, Objective 1, Strategies D,G,H; Goal 2, Objective 1, Strategy H; and Goal 2, Objective 2, Strategy C.

Priorities for FY25:  Assist in the development of academic pathways; refine SCCES model for student affairs (4.1.A.); Develop data structures to support strategic improvement needs (4.1.F.); Develop digital career pathway blueprints (2.1.A); Student orientation/FYE (2.1.C.); Experiment with classroom delivery strategies to determine impact on enrollment, retention, persistence, and completion (2.2.A.); Implement post-graduate follow-up (4.5.A, 4.5.E); Build technology infrastructure and web deployment of student services creating a seamless and consistent advisement and registration experience for students – including dual credit students and students who prefer and engage the College online and Implement the Navigate360 CRM (1.1.D., 2.1.C., 2.1.D., and 2.1.H.).

Reporting:  The RET advises the Vice President of Student Affairs (VPSA) through policy recommendations to the Student Affairs Council and performs operational activities for the Student Affairs Leadership Team.

Composition:  Director of Recruitment & Enrollment, Executive Director of Public Information & Marketing, Financial Aid Operations Specialist, Student Organization Sponsor (1), Registrar, Center Coordinator (1), Transfer Faculty (1), CTE Faculty (1), Non-Student Affairs Staff (1), Executive Director of Institutional Effectiveness, Coordinator of HS Partnerships & Pathways; Director of Workforce Development and Administrative Assistant to Recruitment & Enrollment.

Meeting Dates:  Fourth Wednesday of the month from 1:30p – 2:30p