Recruitment & Enrollment Team

MINUTES 


Committee
Charge

 

Committee Name:  Recruitment & Enrollment Team

Committee Type:  Administrative – Hybrid

Mission/Purpose:  The Recruitment and Enrollment Team (RET) supports the efforts of the College’s overall implementation and analysis of effective enrollment strategies.  Enrollment Management must be seen as an undertaking of the entire College and intertwined in all areas.

Scope of Responsibility: 

  1. Monitor recruitment activities and provide a monthly report.
  2. Implement best practices for enrollment management for community colleges.
  3. Review and recommend improvements to the College’s enrollment management (from inquiry through graduation) efforts.
  4. Assess student satisfaction and implement initiatives for improved service.
  5. Craft and deliver a thorough, full-year recruitment marketing plan to include social media messaging, text messaging, mailings, enrollment blitzes.
  6. Focus enrollment equity initiatives for non-traditional, low-income, and minority students.
  7. Identify points throughout the semester in which students cease enrollment/attendance in courses and programs and recommend plans for improvement.

Policy Responsibility:  Provide input to the Student Affairs Council when needed.

HLC Criterion: 3.D

Strategic Plan Responsibility: Goal 1, Objective 1, Strategies A,B,C,D; Goal 1, Objective 1, Strategies D,G,H; Goal 2, Objective 1, Strategy H; and Goal 2, Objective 2, Strategy C.

Priorities for FY26:  Strengthen recruitment through a strategic enrollment management plan (2.1.G.); Expand outreach and support for nontraditional and underserved populations (2.2.F.); Enhance student onboarding and first-year experience (2.1.C); Improve data-driven student support services (2.3.A.); Enhance career development and workforce readiness (1.3.H.); Centralize and digitize the student intake process (2.1.C); Standardize recruitment workflows and communication protocols (1.1.H.); Build a connected campus community (2.2.F.).

Reporting:  The RET advises the Vice President of Student Affairs (VPSA) through policy recommendations to the Student Affairs Council and performs operational activities for the Student Affairs Leadership Team.

Composition: Director of Recruitment & Enrollment, Executive Director of Public Information & Marketing, Financial Aid Operations Specialist, Student Organization Sponsor (1), Registrar, Center Coordinator (1), Transfer Faculty (1), CTE Faculty (1), Non-Student Affairs Staff (1), Executive Director of Institutional Effectiveness, Coordinator of HS Partnerships & Pathways; Director of Workforce Development and Administrative Assistant to Recruitment & Enrollment.

Meeting Dates:  Fourth Wednesday of the month from 1:30p – 2:30p